YouTube is considering ways to combat the misuse of its “Dislike” button on videos in an attempt to counter spam that can damage the creator’s channel.
The most recent example is YouTube Rewind which has aroused community ire for ignoring some of the most important moments of the year of the platform.
Tom Leung, director of project management at YouTube, addressed the problem of harassment by dislikes in a recent video of “Creator Insider” in which he talks about some ideas that could be more or less effective.
Currently, the team is considering adding an option to creators to activate/disactivate the “Like” and “Dislike” buttons, but public ratings are deemed too important for statistical purposes for creators.
Leung also discusses an option to ask viewers why they are willing to click on the “dislike” button, perhaps through a checkbox with a list of reasons to choose from, allowing the creator to get more accurate feedback rather than simply leave impulsively a dislike.
However Leung emphasizes how this solution is complicated to achieve and to allow the creator to receive statistical data in Analytics or Creator Studio.
The YouTube team has also considered the extreme solution that involves the complete removal of the “I do not like” button, but Leung argues that this would not be democratic, also points out that these changes are still in a discussion phase es and the team believes that these are not the right approaches, they will wait until they find a better idea.