Sometimes, people have their eyes and mind stuck on one thing, while the real action is happening elsewhere. TECNO, Infinix, and itel altogether owned by Transsion Holdings have had Africa’s smartphone market on their palm. This is unbeatable, at least for now. However, there is a new sheriff in town as he is now offering the best value for money smartphone in Nigeria for now.
Transsion has successfully taken the place that Nokia used to occupy years ago, and denied Samsung the opportunity of becoming Africa’s largest smartphone brand. Of course, this will end someday.
Recently, we were welcomed with news of Xiaomi making a push in Africa with Redmi, and it looks like a brand that can give Transsion a real fight. But we will have to wait and see how that goes.
We have also seen Oppo setting up shop, but it has made it clear that it’s not in for the bottom of the pyramid. So, no; Oppo will not dislodge Transsion.
And with Huawei’s current lineup of devices, they are not ready to go head-to-head against the Transsion Trio.
It might help to spell out the joker that Transsion is playing. In summary, they have offered the best value at the bottom of the pyramid.
In other words, if you want an affordable smartphone that pack the best features and specs, TECNO, Infinix, and iTel have what may be suitable for your budget.
But, things are changing very fast as those three brands no longer provide the best value for money smartphone in the market.
TECNO And Infinix Are Moving To The Next Level
Yes; in the last few years, TECNO and Infinix have been making moves to be seen as premium brands. In fact, TECNO is now listed in the popular GSMArena site, a thing that many of stand on to discredit the popularity of the company outside Africa. And all these simply means that they have generally become more expensive for the features they pack.
If you want a TECNO smartphone with 3 GB RAM and 32 GB internal storage today, for example, you need to have at least N50,000 in hand. That will get you a Camon 11 3GB model. Add N2,000 and you can buy Infinix Hot 6X 3 GB RAM model.
Infinix, TECNO and itel are still more affordable than competition Samsung and Huawei models, but it is becoming increasingly more expensive to get the best value for money smartphone from them.
A New Brand With The Best Value For Money Smartphone
There is a silent challenger that offers the best value for money smartphone in Nigeria market than TECNO and Infinix do. No jokes.
What if I told you that there is a smartphone with 3 GB RAM and 32 GB storage for just N40,000? But what of the other specs, you might ask? The screen is a 6-inch edge-to-edge display, and there is a massive 4000 mAh battery.
To make it worse, the phone in question has a fingerprint scanner, Face Unlock, runs Android 8.1, and has a rear dual camera. All for N40,000.
Find me one TECNO or Infinix smartphone in the market today that offers similar specs for that price.
You cannot find one. The phone in question is easily the best value for money smartphone in Nigeria today.
I am sure that I have your attracted more of your attention now. And it gets more interesting, so stay with me.
China versus China
We all know Transsion is a Chinese company and now the challenger itself is from China too. It is quietly warming its presence into the hearts of mobile users in Nigeria without getting into a public face-off.
It is a brand with over 7 years of experience in designing and manufacturing smartphones, so it has some experience under their belt.
But experience is not enough. They will need cash to fund production and marketing. Right now, they have only a handful of models. Hopefully, they have also made tons of cash in the last several years of operation. They will also need capable hands to design and execute an effective marketing strategy.
If not, this is going to be a flash-in-the-pan – like Innjoo turned out to be. I remember Innjoo’s entry years ago, offering great value for money. But we all know how that story went.