After announcing its plan to spinning off the Redmi line as a separate brand and Xiaomi’s  CEO Lei Jun, has unveiled a minimalistic logo that simply says “Redmi by Xiaomi”.

The phones launched under the new brand are the Redmi 7 and Redmi Note 7. They feature gradient paintjobs, which carries over to the alternative rendering of the logo.

 

This move will separate Xiaomi’s flagships (under the Mi brand) and the value for money phones (though Redmi might have some heavy hitters like the Redmi Pro 2). There’s also the Pocophone brand for “flagship killers” and Black Shark gaming phones.

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