It seems DStv may eventually needs to revamp its plans and market strategies again, since it keeps loosing its premium subscribers. MultiChoice South Africa revealed in June that it had lost many DStv Premium subscribers during the past financial year due to increased competition from Netflix.
Accroding to a report from Mybroadband, DStv Premium subscribers across the pay-TV operator’s markets in Africa have been declining for the past three years.
Naspers’ annual results for the year ended 31 March 2018 showed that DStv lost 41,000 Premium subscribers.
2016/2017, they lost 135,000 DStv Premium subscribers.
Between April 2015 – March 2016 they lost 255,000 premium subscribers.
However, Its overall subscriber base continues to grow, but most of this growth comes from lower-end subscribers.
The graph below shows DStv Premium subscriber numbers for the whole MultiChoice Group since 2012. And from 2015, Premium subscribers base began to drop.
Effective October 31, 2018, Channel 127 and 128 (Sony Entertainment TV and Sony Max) will be removed from DStv channel list.
From October 31, GOtv Max subscribers will also loose out on Sony Max but they will get new stations in replacement which are BET and Select Sport 5. Effective