While we are still waiting for Samsung to shoot an arrow at Apple with its Ingenious ads, Apple is already getting some bite from Huawei. Huawei seems not only satisfied with leapfrogging Apple in terms of sales in the last quarter, the Chinese has throws in a little shade with the hope of taking the dopping off some glory from the new Apple’s iPhones.

Yesterday, Apple unveiled the new lineups of iPhones – iPhone XR, iPhone XS and iPhone XS Max. All these three, despite having their own differences, look pretty similar to last year’s iPhone X. The similarity is so obvious that Apple had to discontinue the production of the iPhone X.

This is not the first time this year Huawei would shoot an arrow to a rival, Samsung was in the same position when it released the S9. Anyway, back to Huawei, the company pulled a couple of PR stunts that were all aimed at Apple.

Starting with a series of tweets that all teased the upcoming Huawei Mate 20. The first tweet simply reads, “thank you for letting us be the real hero of the year”:

The second tweet featured an animated sillhoute of a human being running on what looks like Apple’s ring in their press invites for the just concluded event, with the words, “Thank you for supporting us as innovators.”:


The final tweet sent out by the company hinted at the iPhone’s similarity to last year’s devices, “Thank you for keeping things the same,” read the tweet:


All three tweets included, “See you in London. 16.10.18”, hinting at the date for the launch of the Huawei Mate 20 series. On top of these tweets, the Huawei team in UK sent out special press kits that included a fruit basket and an invite to the October 16th event in London. As part of the fruit basket, was a note reading, “Because we know a bad Apple can spoil the whole bunch, we’ve removed that problem and delivered you a fruit basket you can use to make some Huawei healthy juices”.

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