You can hardly see a situation where a subsidiary of a company trample its parent company, but the Honor brand of Huawei has shown us that in Q2 2018. Honor smartphones contributed a whopping 55% of the whole Huawei’s sales. This made the Chinese company recorded the largest marketshare of any smartphone brand in China since Q2 2011.
In China, five smartphone brands account for 90% of sales. All the others are scrambling for the crumbs that make up the remaining 10% of the market. While 10% is a small segment, it is a huge market, thanks to China’s population.
Top Five (5) Smartphone Brands in China
Here is how the top 5 brands in China stand in Q2 2018:
- Huawei (includes Honor smartphones)L 27%
- Oppo: 21%
- vivo: 20%
- Xiaomi: 14%
- Apple: unspecified
Honor Smartphones Takes Charge
Huawei Honor’s phones have offered great value for money in the budget smartphone segment since the sub-brand began operations in 2013. The Honor sub-brand enjoys an autonomous operation under Huawei and so has been able to innovate and move at its own pace.