iTel Mobile continues to pull strings of surprises these days as the brand keeps drawing some love in terms of market share. Recall how the brand upset the dynamics of the African mobile phone market by becoming the Top mobile phone brand on the continent.

That feat became possible due to the flooded market with itel’s feature phones. They have been hot cakes in the market. Nevertheless, itel smartphones have also been selling in large numbers. According to Counterpoint research, iTel entered the global top 10 smartphone market for the first time in Q1 2018.

Not About Transsion As A Whole This Time Around

The result was not an aggregated figures for Tecno Infinix and itel combined that occupied that spot in the top 10 chart but only a brand. The press release from Counterpoint says it is itel alone that made it to the chart.

itel Smartphones Outsell Tecno and Infinix.

Where is Tecno this time around. It is also listed in the fastest growing category. Which makes sense. Others in that category are Nokia HMD, Xiaomi, TECNO, OnePlus and Huawei.

The Top 10 Chart Q1 2018

  1. Samsung
  2. Apple
  3. Huawei
  4. Xiaomi
  5. OPPO
  6. vivo
  7. LG
  8. Lenovo/Motorola
  9. ZTE
  10. itel

itel is in 10th place. Not bad. According to Counterpoint, the brand grew smartphone shipments over 200% year-on-year from Q1 2017 to Q1 2018. Yes; itel smartphones are definitely selling in droves.

What of Transsion’s other brands? The only other mention of them is that all together, the three sister brands (TECNO, Infinix and itel) shipped over 10 million smartphones in Q1 2018.
itel Started Poor But kept Improving.

The first generation of itel smartphones did not get good reception, and that was because of the poor experience that users had with them.

Source

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