In a blog post, Google has announced that it will halt its support for the popular URL shortener service and would be replaced by its new Firebase Dynamic Links (FDL) – which enables you link to a location within a Web app, iOS and Android.

According to the post, effective April 13, 2018, only existing users will be able to short links on the console and will also be able to view their analytics data as well as download their short link information in CSV format for up to one year.

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Until March 30, 2019, when URL shortener will finally be eliminated and existing URLs will continue to redirect to their intended destinations.

Read below the announcement made;

“Starting March 30, 2018, we will be turning down support for URL shortener. From April 13, 2018 only existing users will be able to create short links on the console. You will be able to view your analytics data and download your short link information in csv format for up to one year, until March 30, 2019, when we will discontinue Previously created links will continue to redirect to their intended destination.”

Google suggests that users should start switching to Firebase Dynamic Link (FDL) and other URL shortening services like and

As at the time of publishing this article, Google main purpose for the sudden deactivation of URL shortener service is still unknown.



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