Apple’s new iPhones traditionally arrives mainly on September of every year except for the earlier iPhone and the iPhone SE.
But last year, the company decided to announce something special – A (PRODUCT) RED special edition version of the iPhone 7 and 7 Plus. (PRODUCT) RED is their initiative that includes the phones and accessories (cases) where a part of the proceeds goes towards the Global Fund HIV/AIDS grants.
Last year, the (PRODUCT) RED version of the iPhone 7 and 7 Plus featured a red back and sides with a white front. Although it looked nice and cool, people did not like the fact that it had a white front and wished that Apple had gone with a black front, which looked better in comparison. Some YouTubers even went ahead to replace the white facia with a black one and it seems Apple listened to their concerns.
This time round for the (PRODUCT) RED versions of the iPhone 8 and 8 Plus, the special edition models feature the same red back and now have a black front, which would make a lot of people out there happy. The specs are still the same as the regular iPhone 8 and 8 Plus versions and will start at a retail price of $699 for the 64GB model.
That is not all, Apple also introduced a (PRODUCT) RED accessory for which is a leather folio case for the iPhone X. It is interesting to note that Apple did not release a (PRODUCT) RED version of the iPhone X although they did that with the regular iPhone 8 and 8 Plus.
According to Apple, apparently they have donated more than $160 million in the last 11 years thanks to this initiative