The first time Google introduced “Posts” was during the US Presidential campaigns, in order to reach out to more people through Google Search results. And now, Google has announced that Google Posts are now available to musicians so fans can follow them the same way.
Musicians can go to posts.google.com and get verified. After verification, they can start making posts that will show in Google Search results. Google’s Blog post featured the following artists: Lorde, Steve Aoki, Sia, Son Litte, Sofi Tukker, Shakira, and Kygo.
When you perform a Google search for any of the artist mentioned above, you will see the artist’s update in form of Twitter-feed kind of format.
According to Google, these posts appears in the artist’s Knowledge panel that come right before the actual search results. This is a great way to reach Google Search users who may not follow the artist or probably doesn’t use social media.
What do you think about this update?