WhatsApp has finally released its new WhatsApp Business app in Nigeria. One good thing about App is that it can be downloaded on Tablets directly from Play store.
WhatsApp had earlier announced the arrival of the app and commenced verifying business accounts as part of its WhatsApp Business pilot program way back in September 2017. In the past, the Facebook-owned company has been testing the beta version of WhatsApp Business in some selected countries which include US, UK, Italy, Indonesia, and Mexico.
The WhatsApp for Business app which is targeted at small businesses lets business owners to connect with their customers and be a part of the messaging platform that has over 1.3 billion users worldwide. Unlike the regular WhatsApp app, the business-centric offering allows businesses to create their own WhatsApp business profiles with information such as business description, email, or store addresses, and website.
The app also has features that include WhatsApp verified business account listing, labels – for sorting contacts, messaging tools such as quick replies, greeting messages and away messages. Further, there are metrics such as the number of messages sent, delivered, read and WhatsApp Web support to let businesses send and receive messages directly through a computer.
Talking about some major similarities with the regular WhatsApp Messenger, the WhatsApp Business app lets businesses to set privacy for their profile photo, about information, and status as well as lets them block any of their contacts and enable read receipts. The app also has a live location feature that helps companies share their live location with their clients and customers.
Furthermore, the WhatsApp Business mobile application allows businesses to make voice and video calls. Notably, the app offers end-to-end encryption for all the messages and calls it circulates to restrict any third-party access.
There won’t be need for Customers to install new apps as messages sent from WhatsApp Business will be received on WhatsApp Messenger as usual.
While several early users of WhatsApp business app in Nigeria said they were impressed, they observed that several important features that small businesses need are still missing such as receiving payments and the possibility of finding potential customers. Well, let’s hope they roll out those features in the nearest future.
Where To Download WhatsApp Business?
The app which is presently available for Android, is now available for Nigerians to download via the Google Play store. It is compatible with devices that runs on Android 4.0.3 and above. iOS device (iPhone) should also be expecting similar features in the nearest future.
Have you installed and making use of WhatsApp business app? Feel free to share your experience via the comment box below.