The Brand Nokia is gradually coming back in terms of popularity and winning the heart of many. According to a report by Counterpoint, HMD has sold 4.4 million smartphones in Q4 of last year. Neil Shah who is an analysts at the company, says the 1% market share puts it just outside the Top 10 – Nokia is in 11th place. The question is “Can Nokia smartphones take on the world again”?
Nokia was once the world’s leading smartphone maker and the number one Top Brand. It ruled the mobile business for about ten (10) years, but dropped from that position which is sought-after by its rivals after failing to keep up with the change of times. The company had to even seek the hand of Microsoft to make Windows-powered smartphones but that didn’t couldn’t save them.
HMD finally brought Nokia brand back to limelight by launching its first set of proper Android smartphones in 2017.
To be more explanatory, HMD sold more Nokia-branded phones in the final three months of 2017 than the below companies (individually):
There was also a revision on Nokia feature phone as well. The company took the top spot in the last quarter with 20.7 million units sold and considering the total phone market (smart + feature phones), HMD is in 6th place (with a 5% share of the overall market).
Nokia smartphones are among the Top 3 in the UK for the same quarter and in the Top 5 in Russia, Vietnam and most Middle Eastern markets. This is simply a resurgence from the company and good for a company that is barely a year old at this point.