Google Launches RCS For Communication Between Companies and Customers

RCS means Rich Communication Services and is the upgrade of SMS which is long overdue. Google has for a couple of years, dedicated itself to enabling carriers’ transition to RCS on a global scale and Google now says that it is working hard to partner with 43 carriers and various OEMs in order to make this come true.

Today, Google announces Rich Communication Services for businesses to connect directly with the customer. Businesses will be able to communicate directly with your customers via their phone on the Android Messages app with more useful and interactive messages.

In the U.S., Google is working in partnership with Sprint to enable campaigns with 1-800 Contacts,,, SnapTravel and Subway, among others, along with messaging partners 3C,, Mobivity, OpenMarket, Smooch and Twilio. We’re also working with Telcel to bring campaigns to Mexico soon with 5 Piso, Broxel, DHL Mexico and Secretaria de Salud along with messaging partners Airmovil, Auronix, Aldeamo and Tiaxa.

The search Giant said it will bring RCS messaging to businesses in more regions in the coming months alongside its partners. And next week at Mobile World Congress (MWC), its partners will be demonstrating how businesses can change the way they engage mobile customers using RCS.

Confirm a hotel reservation or reorder contact lenses straight from Android Messages app. Speaking of which, Google has also been partnering with OEMs to make Google’s Android Messaging app the default messaging app for Android users so that more Android users all over the world can start taking advantage of Rich Communication services right away.


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