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According to reports, BlackBerry phone sales for 2017 was uninspiring. An IDC official says, Blackberry was only able to sell just 850,000 of its smartphones last year. The oddity now is that Blackberry Mobile believes that the KeyOne did very well, and the company is still excited.

According to The Verge

“two senior members of the BlackBerry / TCL team, Francois Mahieu and Alain Lejeune, who expressed their collective belief that the KeyOne’s launch was an unqualified success. Lejeune is the global general manager for BlackBerry Mobile and Mahieu is in charge of marketing — and the latter was doing his job very well by noting that the phone has been made available across 50 countries and sold by more than 110 carriers.”

If Blackberry is excited about the keyOne specifically and yet still sold only 850,000 phones (not only KeyOne) in 2017, then Blackberry itself has given up on itself. A onetime smartphone pacesetter.

Is It All About Sales?

This is unusual. Does the BlackBerry Mobile team realise that the reason BlackBerry OS died was because they couldn’t get to sell enough devices? I mean, that is what it boils down to at the end of the day. All the OS issues, usability issues, et al, all boil down to how many devices you are able to sell. Sell tons of them and you make tons of money and stay in the game.

BlackBerry Phone Sales In Context

HMD Global sold 8.4 million Nokia smartphones in 2017. Even Google sold 3.9 million Pixel smartphones in the same year. Wonder why BlackBerry Mobile is celebrating the sale of just 850,000 phones? Apparently, the only major manufacturer that BlackBerry outsold last year was the Essential phone. And we all knew that wasn’t going to do well from the word go.

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Does anyone else think it odd that Blackberry Mobile is celebrating 0.85 million sales in a year that some new players sold millions?

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