Opera officially launches its new app, Opera News, in Africa
â€‹The Opera News is in line with its quest to become the number news app in Africa, thanks to the over 100 thousand downloads it recorded in less than two weeks.
Opera Software has officially launch its Opera News, a new AI-powered app which lets people to access their favorite news articles and hottest trending videos. The release of the new app follows Operaâ€™s recent announcement that its AI-powered news service inside Opera Mini grew to more than 100 million active users in less than a year, showing an incredible interest in news globally.
Opera News is a news app with a powerful recommendation engine designed to keep you on top of all the things you love to read and watch. Opera News offers a variety of trending news and entertaining videos and gets smarter with each use. In addition to delivering great content, Opera News can also save up to 80% of your mobile data use thanks to Operaâ€™s unique data-saving capabilities.
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Why Did Opera Picked Africa First?
Last year, the company outlined plans to invest $100 million USD in the African market. Today, Opera announces further expansion of these plans by launching its â€œAfrica Firstâ€ strategy. This strategy means that Opera will develop and launch its mobile products first for the African markets. Opera News becomes the first product to be launched under this new strategy.
â€œAfrica is an incredibly interesting region that will experience an enormous growth over the coming years,â€ saysJorgen Arnesen, Global Head of Marketing and Distribution at Opera . â€œOur new strategy means we want to make the very best products for Africans, hence our priority on the region.â€
According to Internet World Statistics 2017 , there were 388 million Africans online as of June 2017. The internet penetration in African countries is growing fast with more than 14% growth year-on-year. The African region has proven to become the fastest growing region for internet penetration around the world.
Most downloaded news app in Africa
Results from the initial test phase for Opera News indicate strong interest for the new app. After only two weeks of testing, the app has been very well received by mobile users in Africa. More than 100 thousand people have downloaded Opera News and it is currently the most downloaded news app in Africa.
â€œWe are thrilled that so many people have downloaded Opera News even before it was officially released,â€ says Arnesen. â€œThe overwhelmingly positive feedback in reviews and the high number of downloads make us confident we are on the right track with Opera News.â€
â€œAfrican users are among the worldâ€™s most avid mobile news readers,â€ says Arnesen. â€œUsers in Nigeria, Kenya, South Africa, Ghana and Tanzania enjoy browsing the web to read about their favorite hot topics such as sports, celebrities, arts and culture, politics and life-hacks. With Opera News, we bring a new type of tailored news experience to African usersâ€.
Availability for download
Opera News is currently available for download on Google Play in Benin, Burundi, Chad, Ivory Coast, Cameroon, Guinea, Senegal, Republic of the Congo, Mali, Burkina Faso, Niger, Nigeria, Madagascar, Rwanda, South Sudan, Malawi, Zimbabwe, Uganda, Zambia, Tanzania, Ghana, Kenya and South Africa.