The current Nokia Brand owners, HMD Global has just trademarked “Asha” with the EU Intellectual Property Office. Recall that Nokia Asha phones are phones categorized to be between smartphones and feature phones. They often featured a touchscreen and a focus on social network services such as Facebook, Twitter and WhatsApp.
As earlier stated, Asha phones provides smartphone-like features at a time when real smartphones were too costly. That move made them a major element of Nokia’s “next billion” plan.
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However, I don’t think that HMD will move in that direction as well as going the feature phone route. Well, the new application precisely mentions that “Asha” can be used for smartphones.
Also Google and Micromax are even planning a $32 Android Go phone, so price is no longer a debate. HMD itself might be preparing an Android Go phone, the Nokia 1. So the new Nokia Asha lineup may be home to low-cost Android Go handsets with a dose of nostalgia.
What do you think about this? Could this be a brilliant move from HMD? Share you thought in the comment box below.