Your Website Ranking Will Now Be Determined By How Mobile-Friendly Your Site Is

With the rate at which smartphone is gradually taking over
the offline functions of PCs as well as online functionalities such as surfing
the net with well sophisticated browsers like Chrome, Firefox, use of Google
Search for inquiries and more, Google has decided to index websites that are
more mobile-friendly than otherwise.  

While at present, the giant search engine ranks sites by
their desktop version, Google will now be working on the content available from
the mobile layout of websites first when sorting which sites will appear on top
of a specific Google Search.

According to Google, its search team is currently going
through websites to see which ones are all right for “mobile-first
indexing.” That is the term for company’s new system of lining up mobile
content first when ranking sites for mobile Search results. Snippets from web
pages that normally display in Google Search results will now be from the
mobile version of a website as will info seen on Google cache pages.

To ensure your website is ready for mobile first indexing,
Google recommends that:

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The mobile version of a website should have the same high
quality content as the desktop version.

Structured data and Metadata should be on both versions of
the site.

No changes are required if a separate URL is used for the
mobile version of a site.

“…currently our
crawling, indexing, and ranking systems typically look at the desktop version
of a page’s content, which may cause issues for mobile searchers when that
version is vastly different from the mobile version. Mobile-first indexing
means that we’ll use the mobile version of the content for indexing and
ranking, to better help our – primarily mobile – users find what they’re
looking for. Webmasters will see significantly increased crawling by Smartphone
Googlebot, and the snippets in the results, as well as the content on the
Google cache pages, will be from the mobile version of the pages.”-Google

Google is expected roll out this new focus change gradually in
order to website owners have enough time to make the necessary adjustments. Once
everything that needs to be done is completed, mobile search users will be
directed to the site that is the most mobile friendly.

Google