Facebook To Start Fighting Engagement Bait

Facebook has announced a new policy that should censored a
great deal of spammy garbage from your timeline. Henceforth, all posts that beckons
on users to engage with them in any form will be pushed out site.

Engagement baiting is a ploy that has become common on the
internet recently where the headline goads the reader into interacting it in
some way or the other.
On Facebook, these usually manifest themselves as posts
that begin with “Like this if” or “Tag someone who” or
“Comment if you”, etc. These get people to interact with them, which
in turn increases their engagement quotient and makes them rank higher.

Facebook To Start Fighting Engagement Bait


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Well, not for long. Facebook will soon start down ranking
these type of posts. The developers have reviewed and categorized hundreds of
such posts to create a machine learning model, which will go through all the
posts and demote those that fit the bill.
Facebook To Start Fighting Engagement Bait

Facebook is currently giving a warning period to publishers
time to adapt and stop their engagement baiting techniques before rolling out
the changes in the coming weeks. Pages who continue to do so will see
significantly reduced reach for their posts and eventually the entire page
itself.
This is a useful change considering just how much of Facebook
and the internet in general is littered with such content. It’s likely these
publishers will come up with other tactics to attract users but hopefully now
that Facebook has woken up to them it will be more proactive in stopping any
such trends in future.

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