Apple wins "iPad vs Mi Pad" lawsuit against Xiaomi
In 2014, Xiaomi filed an application with the Intellectual
Property Office of the European Union (EUIPO) to register Mi Pad as a trademark
in the EU. This did not go down well with Apple, so it decided to challenge the
application on the grounds of English-speaking consumers might mistake Mi Pad as my pad, and thus this sounds too close to iPad.

The General Court of EU said the complaint upheld by EUIPO
in 2016 was correct, therefore not allowing Xiaomi to trademark its tablet
According to the courts statement, The dissimilarity between the signs at issue, resulting from the
presence of the additional letter m at the beginning of Mi Pad, is not
sufficient to offset the high degree of visual and phonetic similarity between
the two signs.
Its still possible for Xiaomi to appeal the judgement in
front of EUs highest court – the Court of Justice of the EU, based in

Source (pdf)

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