DSTV wakes up from its slumber. Brings on internet services it called "DStv Na Net"
DStv appears to have woken up from its slumber, all thanks
to the threat from TSTv. Apart from just selling movies and TV shows, it should
be thinking of supplying internet sources to people but the MultiChoice owned
company believes so much in its monopoly. And now, it’s is being forced to entice
new customers with free internet for a month.

The firm has announced that all customers purchasing a full
kit DStv HD decoder, at a cost of KSh 7,000 will get a free MiFi router
pre-loaded with 30 GB Data from Telkom and one month viewing on the DStv
Compact package.
This promotional offer dubbed DStv Na Net will work not
because it’s innovative but because both the two firms want to dispose their
hardware. Most of the customers buying into this promo will highly likely not
renew their DStv packages though there is a high chance they will buy more
Telekom data.
It’s a cliché. Every firm says it listens to its customers
yet they hire research firms with leading survey questions to give them
predetermined market survey.
“We understand that
Internet has become a basic necessity for doing business and interacting with
other people socially. That is why this partnership with Telkom is an important
step towards improving our customer experience,”
said MultiChoice Kenya
Managing Director Eric Odipo.
Instead of doing this
backstreet partnership for 30GB data. MultiChoice Kenya and elsewhere should
have bought an ISP inhouse then bundle both DStv, Showmax and Gotv with its own
data packages. With data sorted, DStv could now rethink content away from the
English Premier League.
This MiFi router, a
high speed plug and play mobile data device supports up to 15 users. The free
30 GB worth of data gives them the opportunity to experience our data offering
as they make an informed long-term choice of Internet service provider based on
their experience with our network,”
Mareuse said.
“Kenya now has over
88% internet penetration according to the Communications Authority and this
offering which brings together the convenience of the Internet and great TV
content via DStv, will further simplify the lives of our customers. This
partnership without a doubt provides our customers with the solutions they are
looking for in modern day living,”
adds Mareuse.
The DStv Na Net promotion DStv HD decoder bundled with the
Mifi router with 30GB data and a month’s subscription to DStv.


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