This comes after the company’s former UAE-based parent announced withdrawal from Nigeria, and the Etisalat brand name from the Nigerian market. The mother company gave a three week ultimatum for the sort out.
According to a report by The Cable, Boye Olusanya was appointed as CEO of the company due to his experience with the transition of Celtel to Airtel (he was formerly a deputy managing director at Celtel).
The report also confirms that the entire brand name change, amongst other things, was put in place with the support of the Central Bank of Nigeria (CBN) and the Nigeria Communications Commission (NCC).
The fourth largest telecom operator, Etisalat Nigeria, is changing its brand name to 9Mobile.