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Social Media is a nightmare to this government - Lai Mohammed
Lai Mohammed

The Minister of Information and Culture, Alhaji Lai Mohammed, has  again alleged that reports from social media are increasingly masterminding the challenges faced by representatives of governments media.

While delivering a speech to mark the annual conference and general meeting of the National Institute of Public Relations (NIPR) in Ilorin, Kwara State, Mohammed also rebuff the allegations of diverting $1.2 billion to an anonymous account.
The statement sent by the special adviser on media and publicity to the Minister, Segun Adeyemi.
On the alleged news of diversion, the Minister did not mention the name of media organisation, or caption the alleged publication.
There is no better occasion than this to examine the increasingly tough, and almost impossible, job of a public relations practitioner.

“Tougher still is the task of the Government Perception Manager, whether he or she is the Minister of Information, Commissioner for Information, Spokespersons for the President or Governor or for any government agency.

The challenges faced daily by the perception managers have been exacerbated by the Social Media. Today, the challenges have defied everything the practitioner may have been taught about perception management, public relations and all.

“Today, anyone with a phone and data is a journalist, a blogger, owner of an online publication, an opinion moulder, etc. And they do all this simply because they can. No regulations, no sanctions.

“The spokesperson is at their mercy. Regrettably, they have a fanatic followership in the largely uninformed masses, whose experience over the years has primed them not to trust government and public office holders.
The masses are daily served incredible menu and unbelievable tales which they swallow hook, line and sinker. How else can you explain that people will believe and circulate a fake report that the Minister of Information and Culture; that is yours truly, has 1.2 billion dollars in his imaginary bank account? Lets examine this for a moment. 1.2 billion dollars is about 400 billion Naira.

“The entire yearly budget of the Ministry of Information and Culture, where I preside, is under 15 billion Naira, and these include salaries, overhead and capital projects. Assuming, without conceding, that the Minister somehow manages to transfer the entire budget into his personal account, it will take 25 years for him to amass 400 billion Naira. Yet, this disinformation was lapped up by the public.

The Minister who had in previous publications defined that the social media as a nightmare because it’s mainly used the opposition to distract the government.
The perception manager today is engaged in an unending war with an opposition that is amorphously defined, an opposition who never sleeps, an opposition that has no rules of engagement, an opposition that has power without responsibility or control, one whose objective is not to inform, educate or provide constructive criticism but to set their own agenda from their own ethnic, religious, ideological and economic perspective, irrespective of what the challenges of government are.

Mohammed admonished the media representatives in government parastatals to rise up the challenge by disseminating accurate informations.
The government information managers must not allow themselves to be discouraged by this. Todays government information manager, whether he is Minister or Commissioner in charge of Information, must equip himself with qualities such as integrity, courage, abnormal capacity for hard work, ingenuity, resourcefulness, ability to think out of the box, encyclopaedic knowledge of all things under the stars, incorruptibility and, above all, passion about the job.”


Source
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