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Football communicating throughtelecommunication. What am I saying? Last time, it was Tecno and Manchester city FC.
Now it’s Arsenal Football Club partnering MTN Nigeria, the leading mobile network operator within the
MTN will become Arsenal’s Official Mobile Telecommunications Network partner in Nigeria. This partnership will bring a great mutual benefit between MTN and Arsenal due to fact that MTN’s subscribers base is massive and Arsenal FC has a great number of fans within the country.
Through this partnership, MTN subscribers will
have access to a range of match and player exclusive content which includes match highlights, club news, interviews and club imagery.
Arsenal’s Chief Commercial Officer, Vinai Venkatesham in a statement said:
“Arsenal has huge support in Nigeria, in part due to Kanu Nwankwo and the recent emergence of Alex Iwobi into the first team. This partnership with MTN will really help us engage with these passionate fans on a regular and personal basis. We are expecting MTN’s Arsenal exclusive content to be very popular among our supporters, as well as followers of football generally. This is our second regional partnership in Nigeria and fifth in Africa. It really underlines our commitment and the level of support we have on the continent.”
MTN’s General Manager, Consumer Marketing, Richard Iweanoge spoke based on this type of partnership that, it is another way MTN is connecting with the passion of Nigerians.
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